CXOS — Customer Experience Operating System

Every enterprise today runs on a patchwork of systems — a website, a mobile app, a CRM, a support desk, a call center, a dozen SaaS tools — each holding a different sliver of the same customer relationship. Marketing sees one version of the customer, support sees another, and no one sees the whole picture in time to act on it.

CXOS exists to close that gap: a single, real-time operating system that collects every interaction once, resolves it to one unified profile, and makes it usable everywhere it needs to show up — a personalized email, a support agent's screen, a machine learning model — without a dozen teams maintaining a dozen disconnected pipelines.

This site is both the architecture reference and the build plan for the engineering teams implementing it. Each of the six stages below is worked through as a concrete, implementable design: real .NET Core microservices on Azure, a shared NuGet-based ingestion contract every integration speaks, an open Iceberg lakehouse queryable by any engine, and dbt-modeled, AI-ready data underneath it all. All six stages are fully specified today, down to sample payloads and enterprise walkthroughs. Treat this as a living technical handbook — the plan is to keep it exactly as detailed as the code it's meant to guide.