Stage 6 of 6
Destinations & Activation
Where insight becomes action — pushing audiences, personalization, and data out to the platforms and systems where customer experience actually happens.
⚡ Real-time Activation
- Email Platforms (SendGrid)
- SMS / Push (Twilio, FCM)
- Ad Platforms (Google, Meta)
- Web / App Personalization
- On-site Messages
💾 Batch / File Exports
- S3 / GCS / Azure Blob
- SFTP / FTPS
- Snowflake / BigQuery
- Databricks / Redshift
🔗 APIs & Webhooks
- Journeys & Automation
- External Applications
- Custom Integrations
🔄 Reverse ETL / CDP Sync
- CRM (Salesforce)
- Support (Zendesk)
- Marketing (HubSpot)
Real World Example
A high-intent user is added to a remarketing audience in Meta Ads, receives a personalized email, and sees an on-site offer the next time they visit.