Stage 5 of 6
Intelligence & Services
The layer applications talk to: a unified profile, a fast query engine, AI-driven insight, and the operational plumbing that keeps everything running and billed correctly.
👤 Identity & Profile Service
- Unified Customer Profile
- Identity Graph
- Relationships
- Profile API
📊 Query & Analytics Engine
DataFusion (SQL Engine)
- Semantic Layer
- Metrics & Dimensions
- Query Optimizer
- Caching
🧠 AI & Insights
- Anomaly Detection
- Predictive Models
- Propensity Scores
- Natural Language Query
- AI Copilot
⚙ Operational Services
- Workflow Engine
- Alerts & Notifications
- Data Quality Monitoring
- Usage & Billing
Real World Example
You query: "Show me users who viewed product X, added to cart, but didn't purchase in the last 7 days." The engine returns results in milliseconds. An AI model predicts who is likely to convert.