Data Sources → Customer Touchpoints

Chat / Voice / Bots

Conversational touchpoints — live chat, chatbots, and voice assistants — where a customer expresses intent in natural language.

High-Level Design

Conversation platform webhook → .NET Core microservices on Azure.

Touchpoint
Chat / Voice / Bot
Live chat, chatbot, voice assistant
Ingestion
Azure Function (Webhook Receiver)
Platform webhook → Cxos.Ingestion.Client
Processing
.NET Core Stream Worker
NLU intent enrichment via Azure Event Hubs
Foundation
Data Lakehouse
Transcript + structured intent storage
Intelligence
.NET Core AI & Insights API
Azure OpenAI Service — sentiment, copilot
Activation
.NET Core Activation API
Agent handoff, journey triggers (Azure Service Bus)

💼 Business Context

🔌 Technical Overview

Conversation platforms (Azure Bot Service, Intercom, custom bots, IVR-to-text) call a small .NET Core Azure Function acting as a webhook receiver, which authenticates the payload and forwards it through the shared Cxos.Ingestion.Client contracts into the Ingestion API. Intent classification runs either at the platform (Azure Bot Service's built-in NLU) or downstream in the Stream Worker via a call to the AI & Insights API, backed by Azure OpenAI Service. Transcripts are tagged for redaction before long-term storage.

Typical Events

chat_started message_sent intent_detected bot_handoff_to_human call_transcribed

💾 Sample Event Payload

{
  "event": "intent_detected",
  "event_id": "b3e1a2f0-6a9b-4b7f-9d2a-1a5c9e6b3f01",
  "timestamp": "2026-08-01T09:41:02Z",
  "user_id": "cust_004821",
  "context": {
    "channel": "chat",
    "conversation_id": "conv_9931",
    "platform": "web_widget"
  },
  "properties": {
    "intent": "return_request",
    "confidence": 0.93,
    "order_id": "ord_55123"
  }
}

🔗 Integration Points

⚠️ Non-Functional Considerations

🎯 Enterprise Example

A telecom provider's Azure Bot Service and IVR both forward transcripts through a shared .NET Core webhook receiver into the Ingestion API. The AI & Insights API, using Azure OpenAI Service, flags a spike in "billing_dispute" intents tied to a specific promotion within minutes instead of next week's report, and a temporary FAQ deflection flow is activated through the Activation API — cutting live-agent volume for that issue by 30%.

← Back to Customer Touchpoints